Yes!: 50 Scientifically Proven Ways to Be PersuasiveYes!: 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein

My rating: 3 of 5 stars

I read this mostly for work, as I contemplate how to convince people who have always done things a certain way to branch out a little. I liked the fact that the 50 ways were backed up with scientific research. It was an interesting read!

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